Service
Borrowed Trust, Deployed With the Same Rigor as Paid Media
We run influencer partnerships the way we run paid campaigns — vetted for genuine audience fit, briefed against a specific outcome, and measured, not just gifted and hoped for.
Ready to talk about Influencer Marketing?
Get a QuoteThe Problem
Reach isn't the same currency as relevance.
Most influencer marketing is chosen on follower count and gut feeling — a creator with a large audience but no genuine overlap with your actual buyer, briefed loosely with "just talk about the product however feels natural," and then never measured against anything beyond the vanity metrics on the post itself. The brand gets content; it rarely gets a business outcome.
The second failure is treating each partnership as a one-off transaction instead of a system. No consistent briefing process, no clear usage rights negotiated for the content afterward, no tracking mechanism (unique codes, links) to separate what actually drove action from what just generated impressions.
“An influencer partnership without a tracked outcome isn't marketing — it's a sponsorship you can't measure.”
We select for audience fit over reach, brief for a specific outcome, and build measurement into the partnership from the start.
Our Approach to Influencer Marketing
Vetted for fit, briefed for an outcome, measured either way.
- 01
Audience Fit & Creator Vetting
We identify creators whose actual audience overlaps with your buyer — reviewing engagement quality and audience demographics, not just follower count — and vet for brand safety and past partnership authenticity before any outreach.
- 02
Briefing & Content Strategy
We brief creators against a specific outcome and message architecture while preserving their authentic voice — over-scripted influencer content reads as an ad and underperforms, so briefs set boundaries and goals, not a script to read verbatim.
- 03
Campaign Execution & Tracking
We negotiate usage rights, set up trackable links or codes per creator, and manage the rollout timeline across single-creator and multi-creator campaigns alike, so performance can be attributed at the individual-partnership level.
- 04
Measurement & Repeat Partnerships
We report on what's actually trackable — click-throughs, code redemptions, engagement quality — and identify which creator relationships are worth building into ongoing partnerships versus one-off activations.
What's included
Deliverables.
- Creator research and audience-fit vetting
- Outreach and partnership negotiation
- Creative brief development per creator/campaign
- Usage rights and contract terms negotiation
- Trackable link/code setup per creator
- Content review and approval coordination
- Campaign timeline and rollout management
- Performance tracking and attribution reporting
- Recommendations for ongoing vs. one-off partnerships
Tools & Platforms
- Instagram Creator Marketplace
- Modash
- Bitly
- Airtable
Case Study Spotlight
No Campaign We'd Stand Behind Yet
We haven't yet run a documented influencer marketing campaign we can show real numbers for. Rather than borrow an unrelated project to fill this space, we'd rather show you real results once they exist. In the meantime, talk to us about how we'd approach your category.
Trackable click-throughs by creator
Code/link redemption rate
Engagement quality by audience segment
Investment
Scoped to your project, not a template.
Influencer marketing scope depends on creator tier (micro vs. macro), number of partnerships, and whether this is a single campaign or an ongoing ambassador-style program.
Creator tier
Micro-influencer partnerships and macro-creator campaigns carry very different negotiation and cost profiles.Number of partnerships
A single-creator activation is a lighter job than a multi-creator campaign run in parallel.Single campaign or ongoing program
A one-off activation and a standing ambassador-style program are scoped differently.Usage rights complexity
Negotiating broader content usage rights (paid ads, long-term reuse) adds scope beyond the post itself.
Questions
Frequently Asked Questions
Where This Fits
Pairs well with, and who we run it for.
Social Media Marketing (SMM)
Turn scrolling into a scheduled habit around your brand. See the serviceContent Marketing
Content built to compound in search and shareability, not just publish and disappear. See the serviceVideo & Motion Production
Motion that earns the first three seconds and keeps them. See the servicePR/Reputation Management
Control the narrative before the internet writes it for you. See the service