Service
Control the Narrative Before the Internet Writes It for You
We manage brand reputation as an active discipline — proactive coverage, review response, and crisis-readiness — rather than something you only think about the week a bad review goes viral.
Ready to talk about PR/Reputation Management?
Get a QuoteThe Problem
By the time you respond, someone else already wrote the story.
Most businesses only engage with PR and reputation management reactively — a bad review, a social media complaint that's picking up traction, a negative press mention — and by the time it's addressed, the narrative has already been set by whoever spoke first and loudest. Meanwhile positive coverage opportunities (founder story angles, product launches genuinely newsworthy to a trade publication, customer success stories) go untouched because nobody owns proactive outreach.
The second failure is inconsistent review and reputation monitoring — no defined process for responding to reviews across platforms, no early-warning system for reputation risk, so problems compound in public for days before anyone at the company even sees them.
“The businesses that handle a crisis well aren't the ones with the best crisis response — they're the ones who already had a reputation, and a process, before the crisis started.”
We build the proactive layer (coverage, review management, monitoring) so that if a reactive moment does arrive, you're not starting from zero credibility.
Our Approach to PR/Reputation Management
The proactive layer, built before the reactive moment.
- 01
Reputation Audit & Monitoring Setup
We audit current sentiment across reviews, press mentions, and social conversation, and set up ongoing monitoring so reputation-affecting moments are caught early, not discovered days later in a comment thread.
- 02
Proactive PR Strategy
We identify genuinely newsworthy angles (founder story, product milestones, industry commentary opportunities) and pitch relevant press and publications — proactive coverage that builds credibility before it's needed defensively.
- 03
Review & Response Management
We build a defined process for responding to reviews across platforms — timely, on-brand, and consistent — including a clear escalation path for reviews that need more than a template response.
- 04
Crisis Readiness & Response
We prepare a crisis response framework in advance (who approves messaging, what channels get used, response time targets) so that if a reputation event does happen, the response is fast and considered rather than improvised under pressure.
What's included
Deliverables.
- Reputation and sentiment audit (reviews, press, social mentions)
- Ongoing reputation monitoring setup
- Proactive PR angle development and media pitch strategy
- Press outreach and relationship building with relevant publications
- Review response process and templates across platforms
- Escalation protocol for high-risk reviews or complaints
- Crisis response framework and messaging approval chain
- Monthly sentiment and coverage reporting
- Founder/spokesperson media-readiness guidance where relevant
Tools & Platforms
- Google Alerts
- Brand24
- Meltwater
- Google Business Profile
Case Study Spotlight
We Haven't Owned a Narrative Long Enough to Prove It
No portfolio project we've delivered maps honestly to a PR or reputation-management engagement yet. Rather than stretch an unrelated project to fit, we'd rather talk through your specific reputation situation directly.
Response time to new reviews
Sentiment trend over time
Proactive coverage secured
Investment
Scoped to your project, not a template.
PR/reputation scope depends on whether this is proactive coverage building, ongoing review/reputation monitoring, or active crisis response — these require very different levels of engagement and urgency.
Proactive, monitoring, or crisis response
Building coverage, ongoing sentiment monitoring, and active crisis response carry very different urgency and depth.Urgency
An active reputation issue is triaged and scoped differently from a standing intake.Review and response volume
The platforms and volume of reviews being actively managed shapes the ongoing workload.Media relationship building
Ongoing press outreach and relationship development add scope beyond a single pitch cycle.
Questions
Frequently Asked Questions
Where This Fits
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